Work
Design Engineer
I led the migration of Descript's marketing website from Webflow to Next.js, Builder.io, and Vercel, architecting the content workflows, integrations, and deployment systems. I built AI workflows and Claude Skills to automate performance analysis and content extraction, and drove a programmatic SEO initiative that produced 400–800 tutorial pages.
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I focused on building interactive landing pages, integrated Contentful as a headless CMS, and optimized content migration. I improved Core Vitals through SSG, ISR, and caching on NextJS. Additionally, I contributed to SEO enhancements, addressing header hierarchies, alt image descriptions, and meta attributes for blog posts.
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I was a key part of the CircleCI marketing engineering team, responsible for the website, blog, docs, and devhub. I created interactive pages and built integrations with third party apps like Intercom. I also supported AB testing campaigns with Optimizely, facilitated localization through Crowdin integration, etc.
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I managed engineering for Labelbox's web properties, implementing a new onboarding flow, refining the marketing design system, and integrating Intercom/Algolia for chatbot documentation search. Additionally, I added animations to marketing pages and focused on improving speed, performance, and core web vitals.
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Product Designer
I was in charge of designing and overseeing the branding and marketing materials for Pinch, leading the design and prototyping efforts for it's website and apps. Additionally, I also held critique sessions to gather valuable feedback and actively contributed to building out the front-end of the Pinch web app.
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I led the design Hyperliked's website and app. It was a simple app that influencers could sign up to create links to their fav product. These links could then be seamlessly integrated wherever their audience engaged, with the hope that fans would discover the content, find it valuable, and make purchases.
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Trumpet showcases businesses to the public facilitating interactions to increase communication, understanding, and amplify messages worth sharing. I worked with their small team to create their branding and all design work related to their product.
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Taylr was an iPhone app that let university students find and connect with other interesting students who share similar interests. I worked alongside with the Taylr team to design and ship the first version of the app.
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UX Engineer
I collaborated with the design team to create Pixlee's Design System. I also helped structure the Design-to-Engineering process, and often contributed to building the UI of Pixlee's web app.
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Featurepoints allows users to earn rewards on their phone or the web through cashback, contests, surveys, and more. I helped build the front end (UI) and as well as a small component library.
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